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Centre Information
Centre Information
An art deco style retail centre fronting both Collins and Little Collins Streets, Australia on Collins features some of Australia’s best known fashion outlets anchored by Country Road and David Lawrence, together with Australia’s leading crafts retailer Lincraft.
There are over 60 fashion, take away food and restaurant outlets located within the centre. The centre features an observatory lift in one of Australia’s largest atriums which links into Melbourne’s renowned Novotel on Collins Hotel.
History of Australia on Collins
Located between Swanston and Elizabeth Street on Collins Street, the site in 1877 was Gunsler’s Café which became Melbourne’s favourite meeting place. Collins Street in 1877 became a dress promenade every afternoon at four o’clock in which ladies displayed their personal taste in millinery in lavish profusion on what was termed locally as “The ‘Block”.
In 1890 two Austrians - Edlinger and Goetz became proprietors of the Café and renamed it “The Vienna”. It became the centre of social life in Melbourne during the last quarter of the century. To be seen at “The Vienna” was a social ‘must’. Many a business deal or a new relationship was consumated at “The Vienna”.
In 1890 two Austrians - Edlinger and Goetz became proprietors of the Café and renamed it “The Vienna”. It became the centre of social life in Melbourne during the last quarter of the century. To be seen at “The Vienna” was a social ‘must’. Many a business deal or a new relationship was consumated at “The Vienna”.
